Category: Marketing

Advertisements

Advertisements

Advertising on the ‘net has been reinvented over and over ever since the ‘net opened up. Before the WWW became public, all the expenses were either covered by the Federal Government (read: the taxpayers) or by universities using the networks (again, read: the taxpayers). But when the internet was opened to the public, anyone who wanted access had to pony up. Once people figured out the...
Clicks and conversions lead to better marketing

Clicks and conversions lead to better marketing

There are many different ways to market your online business. One of the most popular methods of advertising is PPC advertising. Pay per click is exactly what the name implies. When surfers and shoppers click on your PPC ads, you pay for the click. The reason PPC advertising is a popular method is that you only pay for the advertising when someone clicks on it. It is important to note, however,...